Gone are the days when a great product alone drove profits. Marketers today need to consider every way that people encounter their brand. Great experiences creating real value for people build advocacy, which leads to acquisition, as well as retention and increase in share of wallet.
Share of voice (SOV) has always been an important metric for marketers to monitor. It helps us to understand how prominently we are promoting our brand versus competitors. But SOV only measures what we, as marketers, push out.
The role of financial services and retail banking is changing forever. Unless a marketer understands every way someone encounters their brand, how can they decide how best to create compelling experiences for their customers and prospects?
You want to know how your activities are working
The key issue marketers want to unpick is how their investments are working so they can do more of what works and less of what doesn’t.
We can tell you how your activities are working and how you can improve them
What makes us unique is the experience lens we take to any business question. Our Experience Driven Marketing approach, range of techniques and Experience Model enable us to help grow brands.
MESH is best known for our bespoke Real-time Experience Tracking (RET) tool. RET captures every experience people have with your brand and those of your competitors enabling us to tell you exactly how your marketing, media and creative are working and how you can optimize them – across each and every touchpoint and channel.
We do this through understanding the impact that experiences through different channels, with different messages and contexts provide.
Put simply, we can help you see which experiences to create more of and which to reduce or change to grow your brand.
Our Experience Metrics provide clear benchmarks to evaluate success.