Our research tools are designed to provide unique insight into experiences.  Our analytic capabilities enable us to pinpoint which experiences drive which perceptions and behaviours.

Strategy and Analytics

MESH goes beyond reporting the numbers back to clients.  We build partnerships with clients focused on helping them solve a wide range of business and marketing issues.  Real-time Experience Tracking (RET)TM yields powerful data and we have invested in data infrastructure, technologies and statistical techniques that allow us to carry out unique analysis across brand and category.  Through our partnership with Cranfield School of Management we have developed Experience Maximizer and Campaign Optimizer to reveal how marketing spend is performing and how to optimize activity before campaigns end.
 
Our Business Intelligence and Analytics Unit team are drawn from a range of backgrounds, including media, strategic and brand consultancies.  We have also built up data expertise and have a team of data specialists who manage and interrogate large data sets, both our own and other data sets from social media through to client sales data.  
 
In the relationships we have with clients we have a track record of delivering strategic and actionable insights, from building a predictor of customer churn through to identifying how to optimize retail environments.

 

Strategy and Analytics

MESH goes beyond reporting the numbers back to clients.  We build partnerships with clients focused on helping them solve a wide range of business and marketing issues.  Real-time Experience Tracking (RET)TM yields powerful data and we have invested in data infrastructure, technologies and statistical techniques that allow us to carry out unique analysis across brand and category.  Through our partnership with Cranfield School of Management we have developed Experience Maximizer and Campaign Optimizer to reveal how marketing spend is performing and how to optimize activity before campaigns end.
 
Our Business Intelligence and Analytics Unit team are drawn from a range of backgrounds, including media, strategic and brand consultancies.  We have also built up data expertise and have a team of data specialists who manage and interrogate large data sets, both our own and other data sets from social media through to client sales data.  
 
In the relationships we have with clients we have a track record of delivering strategic and actionable insights, from building a predictor of customer churn through to identifying how to optimize retail environments.

 

MESH analytics is unearthing the metrics that are predictive of future behaviour
Harry Mirpuri, Research Director, BSkyB