Our research tools are designed to provide unique insight into experiences.  Our analytic capabilities enable us to pinpoint which experiences drive which perceptions and behaviours.

Real-time Experience Tracking

Real-time Experience Tracking (RET)TM
MESH has been pioneering RET for almost a decade. We believe that this is the most accurate way to measure experience, and people’s emotional response to an experience. RET isn’t about using mobile to get an instant opinion from people. We have designed our data capture to gain rich emotional and rational response to experiences, using techniques that mirror how people naturally share within their social networks: short bursts of information which are increasingly visual in content.

Brand health and campaign tracking
Clients choose RET to measure the impact of their media investment as it provides more evidence and direction than traditional trackers. RET provides 360 measurement, from TV adverts through to conversations with friends. We capture how people respond to these experiences and how more likely they are to choose the brand next time. Brand health and campaign tracking are integrated, so we can provide faster and smarter data about shifting behaviour and attitudes, all linked in to the experiences that people have had.  We can show how experiences layer up to drive brand consideration, purchase and advocacy, revealing the role each touchpoint plays, however big or small the channel investment has been.

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Real-time Experience Tracking Process

Real-time Experience Tracking

Real-time Experience Tracking (RET)TM
MESH has been pioneering RET for almost a decade. We believe that this is the most accurate way to measure experience, and people’s emotional response to an experience. RET isn’t about using mobile to get an instant opinion from people. We have designed our data capture to gain rich emotional and rational response to experiences, using techniques that mirror how people naturally share within their social networks: short bursts of information which are increasingly visual in content.

Brand health and campaign tracking
Clients choose RET to measure the impact of their media investment as it provides more evidence and direction than traditional trackers. RET provides 360 measurement, from TV adverts through to conversations with friends. We capture how people respond to these experiences and how more likely they are to choose the brand next time. Brand health and campaign tracking are integrated, so we can provide faster and smarter data about shifting behaviour and attitudes, all linked in to the experiences that people have had.  We can show how experiences layer up to drive brand consideration, purchase and advocacy, revealing the role each touchpoint plays, however big or small the channel investment has been.

A new tool radically improves marketing research.
Harvard Business Review, September 2012