We believe success is driven by co-creation. We work with clients to help understand people’s experiences to make quicker and smarter marketing and trade investments.

 

Partnerships

We have deep partnerships that we seek to grow.  These include working closely with fieldwork and software partners to develop our capabilities.  It also includes being company partners with ESOMAR and The Market Research Society so that we can play an active role in the industry.

Cranfield School of Management
One of our most significant partnerships is with Cranfield School of Management.  In 2009 Professor Hugh Wilson spotted the potential that Real-time Experience Tracking (RET)TM could bring to companies when it was presented at a conference he was chairing.

Cranfield and MESH won a Knowledge Transfer Partnership (KTP) from the UK Government in 2010 to create state-of-the-art statistical techniques to unlock the power of the RET data.  Not only has this resulted in ground-breaking insight for clients but Cranfield had its first article published in the Harvard Business Review in September 2012.  HBR announced RET with the by-line “A New Tool Radically Improves Marketing Research”.

Since then we have won a second KTP to integrate other significant data feeds, whether customer sales or twitter, to further unlock knowledge that can lead to better and faster decisions on where to invest your money.

Partnerships

We have deep partnerships that we seek to grow.  These include working closely with fieldwork and software partners to develop our capabilities.  It also includes being company partners with ESOMAR and The Market Research Society so that we can play an active role in the industry.

Cranfield School of Management
One of our most significant partnerships is with Cranfield School of Management.  In 2009 Professor Hugh Wilson spotted the potential that Real-time Experience Tracking (RET)TM could bring to companies when it was presented at a conference he was chairing.

Cranfield and MESH won a Knowledge Transfer Partnership (KTP) from the UK Government in 2010 to create state-of-the-art statistical techniques to unlock the power of the RET data.  Not only has this resulted in ground-breaking insight for clients but Cranfield had its first article published in the Harvard Business Review in September 2012.  HBR announced RET with the by-line “A New Tool Radically Improves Marketing Research”.

Since then we have won a second KTP to integrate other significant data feeds, whether customer sales or twitter, to further unlock knowledge that can lead to better and faster decisions on where to invest your money.

Suppliers never deliver ROI … return is always co-created.
Hugh Wilson, Cranfield School of Management