We specialise in understanding people’s experiences – with brands, within categories and across their behaviours. Experiences are in our fabric. Observing them. Understanding them. Living them. Tracking them. Capturing them.

Our belief in experiences

In an Experience Economy, we need Experience-Driven Marketing

 

 

We believe that if you understand the experiences people have, you know why they behave as they do. Jeremy Bullmore, the advertising guru who brought knowledge about TV advertising from the USA back to the UK in the 1950’s, famously said “People build brands like birds build nests, from scraps and straws they chance upon.” Each “scrap and straw” is an experience, whether this is a discussion on social media, a TV ad, an in store display, phoning the call center or consuming the product.

Every day brands create millions of experiences for people.  Increasingly these experiences unfold as two way conversations between brands and people,  making it important to understand how each touchpoint layers up to create positive dialogue.  We can help you to build on the good experiences to drive business growth, and identify those which are having a negative impact on your goals.

Emotions are transient and rapidly changing.
Dr Andy Wells

Our belief in experiences

In an Experience Economy, we need Experience-Driven Marketing

 

 

We believe that if you understand the experiences people have, you know why they behave as they do. Jeremy Bullmore, the advertising guru who brought knowledge about TV advertising from the USA back to the UK in the 1950’s, famously said “People build brands like birds build nests, from scraps and straws they chance upon.” Each “scrap and straw” is an experience, whether this is a discussion on social media, a TV ad, an in store display, phoning the call center or consuming the product.

Every day brands create millions of experiences for people.  Increasingly these experiences unfold as two way conversations between brands and people,  making it important to understand how each touchpoint layers up to create positive dialogue.  We can help you to build on the good experiences to drive business growth, and identify those which are having a negative impact on your goals.

People build brands like birds build nests, from scraps and straws they chance upon.
Jeremy Bullmore