MESH Experience launches in Australia through a joint venture with 3Feet Marketing
MESH and 3Feet have joined forces to bring the award-winning Real-time Experience Tracking (RET) methodology and experience metrics to the Australia/New Zealand region.
RET was described by Harvard Business Review as ‘a new tool (that) radically improves marketing research’ and over the last 10 years, MESH has developed a proprietary portfolio of experience metrics in collaboration with Cranfield School of Management.
MESH’s experience-driven marketing combines with the consulting, industry and local experience of 3Feet to offer a compelling alternative to traditional data, consulting and analytics providers. Clients are already benefitting from the venture which has been selected as a strategic partner to a global FMCG company, bringing RET and consultancy as its shopper tracker solution.
Julian Green, Global Managing Director, MESH Experience, announced: “This is a major strategic partnership for MESH. We are excited to be bringing our capabilities to clients in Australia with 3Feet and Jonathan Nell, founder and Managing Director.”
Marcello Garritano, Regional Director, MESH Experience, who led the pitch with Jonathan to win the venture’s first major client added: “Building a first-of-a-kind Shopper Experience Tracker in Australia provides a fantastic opportunity to bring game-changing shopper insights to the market. We have the perfect partner and client and I look forward to seeing our relationship grow.”
Jonathan Nell has had a long-standing relationship with MESH; working with the team on a number of projects whilst he was heading up Shopper Marketing for a major FMCG brand in the USA. Nell explained:
“After I moved back to Australia and set up 3Feet, I was looking for opportunities to introduce MESH to this market. I know first-hand the difference ‘experience driven data’ can make to commercialising brand and customer strategies. So, I was delighted when Fiona Blades, founder and CEO of MESH, contacted me about this opportunity as I get to work with this new data in a market where brands and retailers are asking more from understanding customer journey touchpoints”.
Notes to editors
For further information please contact:
firstname.lastname@example.org, M: (BRA) +55 11 9455-55830 (UK) +44 (0) 7408859864 (US) +19175255204 (AUS) +61488863614 T: +55 (11) 2574-2087 Skype: Marcello_r_garritano
About MESH Experience
MESH Experience is a data and analytics consultancy, working with clients including LG Electronics and Delta Air Lines, to help them take quicker and smarter decisions about their marketing and trade investment.
Brand growth is driven by all experiences people have with brands, yet half of more typically go unmeasured. MESH has pioneered an Experience Driven Marketing approach and unique way of capturing how people experience brands in real-time (Real-time Experience Tracking – RET), described by Harvard Business Review as “a new tool (that) radically improves marketing research.”
Named as Woman-Owned Business of the Year in March 2017 by Delta Air Lines, MESH operates globally out of offices in New York, Sydney and London and Sao Paulo.
3Feet is a shopper consulting/agency, specialists in building customer (category, shopper and retailer) growth strategies and commercializing insights. We collaborate with clients, big and small to put the shopper at the center of their universe to lead category strategies, shopper and channel planning, activation concepts and shopper platforms. The 3Feet approach focuses on prioritizing shopper solutions to build growth platforms that resonate in any channel to maximise ROI.