We specialise in understanding people’s experiences – with brands, within categories and across their behaviours. Experiences are in our fabric. Observing them. Understanding them. Living them. Tracking them. Capturing them.

Experience and Time

An experience happens over time, whether this is a split second choosing washing powder at the supermarket shelf or spending 10 minutes searching an automotive website.  Many experiences are quickly forgotten so it is important to capture these ‘in the moment’.

There are other deep-routed experiences that shape the people we become.  Our behaviour is predominately driven by our relationships with others.  If your mother always gave you Pepsi as a treat, this will impact on your perception of Pepsi as an adult.  To put the experiences people have with brands in context we believe it is important to understand their relationship experiences with others, which may go back generations and certainly stretch across our social networks.

I think we have the most exciting methodology of the future.
Chris Forrest

Experience and Time

An experience happens over time, whether this is a split second choosing washing powder at the supermarket shelf or spending 10 minutes searching an automotive website.  Many experiences are quickly forgotten so it is important to capture these ‘in the moment’.

There are other deep-routed experiences that shape the people we become.  Our behaviour is predominately driven by our relationships with others.  If your mother always gave you Pepsi as a treat, this will impact on your perception of Pepsi as an adult.  To put the experiences people have with brands in context we believe it is important to understand their relationship experiences with others, which may go back generations and certainly stretch across our social networks.

A new tool radically improves marketing research.
Harvard Business Review, September 2012