We specialise in understanding people’s experiences – with brands, within categories and across their behaviours. Experiences are in our fabric. Observing them. Understanding them. Living them. Tracking them. Capturing them.

Experience and Emotion

Emotion is a powerful driver of behaviour and opinions.  Capturing the emotional response to an experience is essential to understand what emotional experiences we wish to create for our customers.  This could be a new idea about how to inspire people about how to mix cocktails for a party or an emotive TV ad which reinforces their love of the brand.

We worked with Dr Andy Wells, a psychologist at the London School of Economics, who explains that “Because emotions are transient and rapidly changing, the acquisition of accurate data about them is almost completely beyond the scope of retrospective methods.” You may remember that you have seen a poster but you won’t be able to remember how you felt about this at the time, and certainly won’t be able to unpick the difference once you have seen it multiple times.

To capture emotion accurately, it has to be done in real time.

A new tool radically improves marketing research.
Harvard Business Review, September 2012

Experience and Emotion

Emotion is a powerful driver of behaviour and opinions.  Capturing the emotional response to an experience is essential to understand what emotional experiences we wish to create for our customers.  This could be a new idea about how to inspire people about how to mix cocktails for a party or an emotive TV ad which reinforces their love of the brand.

We worked with Dr Andy Wells, a psychologist at the London School of Economics, who explains that “Because emotions are transient and rapidly changing, the acquisition of accurate data about them is almost completely beyond the scope of retrospective methods.” You may remember that you have seen a poster but you won’t be able to remember how you felt about this at the time, and certainly won’t be able to unpick the difference once you have seen it multiple times.

To capture emotion accurately, it has to be done in real time.

MESH analytics is unearthing the metrics that are predictive of future behaviour
Harry Mirpuri, Research Director, BSkyB