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Real-time Campaign Tracking - Admap September 2013

When Wilkinson Sword launched their Hydro razor they needed to understand how the campaign performed as it rolled out. Using MESH's Real-time Experience Tracking (RET TM) Wilkinson Sword were able to understand how each touchpoint performed and optimize the campaign in real time, creating more market impact and making best use of budget. Click below to see how Real-time Experience Tracking (TM) is helping brands like Wilkinson Sword get more insight out of research.