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11 May 2018

Retail Revolution presented at MRS FMCG Summit

Our CEO, Fiona Blades, spoke at the MRS FMCG Summit.

Fiona showed how new technology is optimising real-time experience data in measuring ROI:

  • Bricks and mortar retail is changing forever to become more experiential but what are the new tools needed to evaluate its effectiveness?
  • Learn how Unilever and Diageo are leveraging on a new tech-enabled, camera and algorithm approach and transforming the evaluation of retail display
  • See how you can add important Reach and Emotional Impact metrics to better understand the efficiency of display location and message reception

View the full presentation here