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17 Jul 2018

Retail banking campaign key insights shared at MRS Media Research Summit

Andy Dexter shared key insights from people’s ‘take-aways’ from significant retail banking media campaigns of the last 12 months.

  • Combining real-time experience data with cultural insights to deliver deeper insights into peoples’ perceptions of brands
  • Developing new metrics to classify campaigns according to what people take out; from deep seated cultural affinity that sticks through to more fleeting hedonic messaging
  • Examining the full variety of media touchpoints that affect peoples’ feelings about a brand
  • Considering how these touchpoints work together – or sometimes against each other

View the full presentation here