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16 Mar 2017

Research Liberation Front 10th Anniversary Party Announcement of Ginny Valentine Badge of Courage Award Judges

On Tuesday, March 14th, after a fantastic day at the MRS Conference, a selection of research revolutionaries descended upon Vout-O-Reenees - a club for the ‘surrealistically distinguished’ - to celebrate 10 years of the Research Liberation Front.

The RLF is a group united by beliefs that someone needs to do something about the old, out-of-date methodologies still in use today, to push the boundaries and find creative solutions to problems. We need to Set Research Free.

With Russian Spring Punch in full flow, Fiona Blades and John Griffiths led the festivities into the evening, cutting the cake to commemorate the events of years gone by such as ‘Rock the Boat’ and to inspire the research revolutionaries of the future.

The evening also saw announcement of the Judges for the Ginny Valentine Badge of Courage Awards, taking place on the 13th of June at IIeX in Atlanta later this year. The selected Judges are as follows:

Joel Rubinson, President, Rubinson Partners Inc.
Priscila Tavares - Marketing Intelligence Coordinater LATAM Airlines
Gayle Fuguitt – Chief of Customers Insight and Innovation, Foursquare
Clark Jones – Knowledge and Insight, Coca-Cola
Annelies Verhaeghe – Managing Partner, Insites Consulting

If you know someone within the market research industry who you believe has challenged the status quo or demonstrated courage, please go ahead and nominate! Whether they are pioneering new market research methods, exploring underserved parts of the globe, placing themselves in challenging or dangerous situations, or simply pushing the boundaries of research, this is your chance to let them know that their work will not go unnoticed.

You can submit your votes here:

Ends Notes to editors

For further information please contact:, +44 7979 808758. +1 917 975 6861, +44 7740125794

About the Research Liberation Front

The Research Liberation Front is a dynamic organisation of research revolutionaries dedicated to setting research free, pushing boundaries and bringing about change in market research.

About Ginny Valentine

Virginia Valentine, founder of Semiotic Solutions, brought semiotics to the research industry. Ginny died in 2010. The Badge of Courage Awards are granted annually.


Below revolutionaries listen to the RLF exploits over the last 10 years