News, views features and articles from the world of experience. Following experience everyday.

01 Jul 2013

MESH's Nathan Evans speaks at ARF's Audience Measurement 8.0

This week, Nathan Evans Vice President of MESH's North American office, spoke at the ARF Audience Measurement 8.0 event.  The ARF's Audience Measurement 8.0 event is the world's largest conference on media measurement and explores the cutting edge of social, mobile, cross-platform and big data.

One of 40 original papers presented at the event, Nathan's presentation covered information on how General Motors have harnessed MESH's real-time data to better understand their brand and media strategies.

Click here to view Nathan's presentation.