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09 Jul 2013

MESH featured in Sunday Telegraph Business Reporter on Innovation

MESH recently appeared in the Sunday Telegraph's Business Reporter feature on Innovation.
The article discusses how MESH's Real-time Experience Tracking (RET) ™   harnesses new technology to provide a more accurate research solution.  It explores how this new technique moved away from traditional research's reliance on consumers' memories of brand experiences, towards capturing these experiences in real-time.
It highlights that MESH’s innovative approach has presented new and exciting data analytics opportunities in conjunction with the Cranfield School of Business.  As a result this has enabled MESH to provide business solutions for Energizer's Wilkinson Sword Hydro launch, LG Electronics, PepsiCo and General Motors amongst many others.  Dominic Grounsell from MORE TH>N also features in the article expressing his belief that the approach delivers stronger insight.  

Click here to read the full article:

And click here to read the entire Business Reporter feature: