MESH CEO to present Sustainable Research at ESOMAR Congress 2013
On September 24th at the ESOMAR Think Big Conference in Istanbul, a brave, new approach to sustainability in research will be presented. Fiona Blades, CEO at MESH, and Ana Alvarez, Consumer Strategy and Insights Latin America at PepsiCo Brazil, will be presenting this paper for the very first time.
The idea for Sustainable Research was borne out of an interest in creating a methodology which would empower local communities with social initiatives to meet their needs, whilst allowing clients to get closer to consumer insights. The approach has been piloted in Brazil and the presentation will share the journey of implementation and of how sustainability has been built into the fabric of the research.
If you haven't already secured a place, visit the ESOMAR website to register your interest!