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20 Sep 2016

MESH and NCM present 'The Additive Impact of Cinema Advertising' webinar with Warc

Fiona Blades for Warc webinar: The Additive Impact of Cinema

Warc has released the full webinar recording from our September 8th webinar with National CineMedia. 

Our Chief Experience Officer Fiona Blades and Experience Director Jeanna Costello teamed up with Doug Pulick of National CineMedia to share new, unpublished research about the additive impact of cinema advertising. In this preview, Fiona shares how adjusting you media mix to include cinema could deliver better results without increasing your budget.

Webinar topics include:

  • How cinema can successfully reach more than just younger audiences
  • How in an always on, multi-screen world, cinema provides an oasis of attention
  • Why you don't need to use specific creative for cinema
  • How cinema can extend the life of your campaign