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15 Aug 2018

Joint event hosted with Starcom in Sydney looking at how experiences can grow brands

Earlier in the year, we worked with Starcom on their Media Futures study exploring Return on Experience being as important as ROI. 

Following this project, we held a joint event with Starcom in Sydney to share insights and a roundtable discussion on Experience Driven Marketing.  This approach to marketing is based on case studies drawn from more than one million experiences we’ve over the last ten years and developed in conjunction with the Cranfield School of Management.

View the full presentation here