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09 Oct 2018

IPA Eff Works ‘Effectiveness in context’ presentation echoes our own Context is Queen perspective.

Our President and CEO, Fiona Blades, attended this year’s Eff Works conference about what makes marketing truly effective.  Peter Field and Les Binet shared their new presentation on ‘Effectiveness in context’ looking at individual sectors and subsectors, and also looking at how the contexts that different brands exist in effect their approach to effectiveness.  At MESH, we’ve also been considering the importance of context – have a look at our recent blog on Context is Queen.