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24 Sep 2018

Fiona Blades shares insights on creating brands with real meaning at the Financial Services Forum Summit on re-establishing trust in financial services

Fiona Blades, our President and CEO, was invited to this summit of senior industry executives to focus on the ‘important’ strategic marketing issues that face the financial services industry.  The theme; Leadership and Re-establishing Trust in Financial Services, was very relevant for us as we’ve been investigating this in our Retail Bank Experience Study.  Have a look at our recent blog article on developing brands with real meaning