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11 May 2016

Fiona Blades on "Real-time research requires planning" (Admap, April 2016)

Real-time research can give brands an advantage – by managing the corporate conversation, optimising marketing activity ‘in life’, successfully managing crises and predicting future behaviour. But you must plan in advance and use the data to take the right action at the right time, writes Fiona Blades, Chief Experience Officer of MESH Experience.

To read the full article, please visit the April 2016 issue of Admap.