News, views features and articles from the world of experience. Following experience everyday.

10 Oct 2018

Festival of Marketing themes point towards the need for Experience Driven Marketing.

Fiona Blades, our President and CEO, attended this year’s Festival of Marketing.  The key themes coming through were transformation and change in the digital era and the need for more agility, less bureaucracy and more responsiveness.  We’ve developed a point of view on the future of marketing called Experience Driven marketing – have a read of the blog here.