11 May 2018
Retail Revolution presented at MRS FMCG Summit
Our CEO, Fiona Blades, spoke at the MRS FMCG Summit.
Fiona showed how new technology is optimising real-time experience data in measuring ROI:
- Bricks and mortar retail is changing forever to become more experiential but what are the new tools needed to evaluate its effectiveness?
- Learn how Unilever and Diageo are leveraging on a new tech-enabled, camera and algorithm approach and transforming the evaluation of retail display
- See how you can add important Reach and Emotional Impact metrics to better understand the efficiency of display location and message reception