17 Jul 2018
Retail banking campaign key insights shared at MRS Media Research Summit
Andy Dexter shared key insights from people’s ‘take-aways’ from significant retail banking media campaigns of the last 12 months.
- Combining real-time experience data with cultural insights to deliver deeper insights into peoples’ perceptions of brands
- Developing new metrics to classify campaigns according to what people take out; from deep seated cultural affinity that sticks through to more fleeting hedonic messaging
- Examining the full variety of media touchpoints that affect peoples’ feelings about a brand
- Considering how these touchpoints work together – or sometimes against each other