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26 Jul 2018
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Optimise advertising context to attain engaged reach

For years we have focused on optimising message and medium for brand impact, but we have only recently started to look at context again. In her recent Admap article in June 2018, our President and CEO, Fiona Blades, shared some key learnings on looking at context more broadly: timing, programme context, venue and screen context, partner context and brand context.

 

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