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10 Jul 2018
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New paper on the impact of brand, retailer and social touchpoints on purchase choice presented at the ISMS Marketing Science conference in Philadelphia

Shane Baxendale presented a paper on the impact of brand, retailer and social touchpoints on purchase choice at the ISMS Marketing Science conference in Philadelphia this week.   He co-authored this with Professor Hugh Wilson and Professor Emma Macdonald from Cranfield School of Management

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