Joint event with Brand Finance on Building brand value with Experience Driven Marketing at the Brand Exchange
MESH Experience shared insights from their 2018 Retail Bank Experience Landscape Report and talked about the principles behind experience-driven marketing along with insights that will help optimise marketing, media and communications planning; why share of experience is more important than share of voice, how to leverage paid, owned and earned media and how to create positive experiences as these have more impact than neutral ones on brand consideration.
Brand Finance shared insights from their 2018 UK Most Valuable 150 Brands Report. They talked through the emergence of brand experience as a powerful force in brand management and the implications of its rise for budget-setting. Throughout the session, they also showed how to make simple value-based arguments on the topic to the C-suite