Heval Ceylan-Gilchrist presents at Confirmit “Mind Your Language” event
On June 22nd, Heval Ceylan-Gilchrist, Global Experience Insight Director at MESH Experience, presented at the Confirmit “Mind Your Language! How Listening Delivers Insight-Driven Success” event in London. The Confirmit team was joined at the ME Hotel by over 50 market research professionals who discussed the role of social media and surveys in research and how to best use them to gather insight. Some of the points that Heval made were:
The importance of maintaining a healthy perspective of social media as to not allow it to overshadow other important aspects of research
A positive experience can have 3 times the impact of a neutral one
The necessity of having a human-centered marketing approach and putting the customer center stage in order to understand the full picture
The presentation was described by the audience as very interesting and sparked many conversations during the networking break. The whole afternoon was a success, attended by many industry professionals and experts who were there to encourage and learn from one another.