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10 Nov 2017
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Heval Ceylan-Gilchrist presenting Context is Queen at the NewMR New! But Not Tech webinar

Heval shares why decisions taken using traditional survey data might be regretted when context is considered.  She shows the importance of looking beyond reaching people to understanding when to engage with them plus how to moderate marketing activity in response to PR crises in the retail banking sector. 

 

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