Fiona Blades, MESH Experience CEO, and B.V. Pradeep, Unilever, shared how new technology is optimising real-time experience data in measuring ROI at the Insight Show London
The fact is, millions are spent on retail display – yet we lack easy ways to unravel who is reached with what engagement.
MESH Experience are using innovative new face counting technology. Data is collected via a camera - but absolutely no video or personal information is stored. An algorithm then tells us how many faces have been identified, what the demographics are, and what emotions were visible.
This provides a cost effective way of understanding the stopping power and engagement of retail display with new metrics such as noticeability, attention and engagement, helping to enrich our understanding and optimise our investments in retail display. It's all part of the exciting new world of Experience-Driven Marketing.
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