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18 Apr 2018
News

Choosing the Right Benchmark

In today’s marketing world, with always-on campaigns and niche media employed, where we know that our paid, owned and earned media all impact on each other, it’s difficult to decide what benchmarks we should be putting in place and how we should use these.

Our CEO, Fiona Blades, provides some guidance here in her recent article in Admap March 2018