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10 Nov 2017
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Andy Dexter speaking on Cultural Affinity and Retail Banking at the MRS Financial Services Research Conference

Andy Dexter shares new experimental research, demonstrating that brands actively seeking a deeper, more meaningful understanding of the factors that drive human happiness will grow stronger roots.

Using a unique and robust, real-time data series of experiences and cultural survey questions, this research evaluates which types of experience and touchpoints are most effective at building trust, loyalty and reputation.

https://www.mrs.org.uk/event/conferences/financial_services_market_research/course/5602/id/14062

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