We believe success is driven by co-creation.  We work with clients, helping them to understand people’s experiences, so they can make quicker and smarter marketing and trade investments.

Industry involvement

From the start it has been important to us to be an active force for good in the market research industry.  We have sought out ways to contribute.

The Research Liberation Front 
 
We realised that the market research industry could come across as a little dull. Yet market research itself is an absolutely fascinating industry to work in!  What better thing to do than to understand people’s lives?
 
In 2007, along with others, we formed The Research Liberation Front, whose mission was “To Set Research Free”.  A group of like-minded radicals put on the first Pecha Kucha evening in a bar alongside the Market Research Society Conference in Brighton, UK.  Ten luminaries from the industry had 20 PowerPoint slides with 20 seconds a slide (Six minutes, 40 seconds) to put their point of view across.  This was a fun but provocative event and included the interview of a "professional respondent".
 
The Research Liberation Front has been used as a vehicle by revolutionaries from various countries.  With limited resources we believe it has achieved some impact:
  • The mainstream conference in the UK has transformed its format and become a much more vibrant forum.
  • The ‘movers and shakers’ from clients to agencies have come together at Research Liberation Front events attracted by the movement.
  • The Ginny Valentine Badge of Courage Award has been created to award bravery in market research from around the world.
  • ESOMAR has set up The Fringe Factory to attract new and young people to the industry, mentored by Fiona Blades, a founding member of the Research Liberation Front.

Industry involvement

From the start it has been important to us to be an active force for good in the market research industry.  We have sought out ways to contribute.

The Research Liberation Front 
 
We realised that the market research industry could come across as a little dull. Yet market research itself is an absolutely fascinating industry to work in!  What better thing to do than to understand people’s lives?
 
In 2007, along with others, we formed The Research Liberation Front, whose mission was “To Set Research Free”.  A group of like-minded radicals put on the first Pecha Kucha evening in a bar alongside the Market Research Society Conference in Brighton, UK.  Ten luminaries from the industry had 20 PowerPoint slides with 20 seconds a slide (Six minutes, 40 seconds) to put their point of view across.  This was a fun but provocative event and included the interview of a "professional respondent".
 
The Research Liberation Front has been used as a vehicle by revolutionaries from various countries.  With limited resources we believe it has achieved some impact:
  • The mainstream conference in the UK has transformed its format and become a much more vibrant forum.
  • The ‘movers and shakers’ from clients to agencies have come together at Research Liberation Front events attracted by the movement.
  • The Ginny Valentine Badge of Courage Award has been created to award bravery in market research from around the world.
  • ESOMAR has set up The Fringe Factory to attract new and young people to the industry, mentored by Fiona Blades, a founding member of the Research Liberation Front.
I think we have the most exciting methodology of the future.
Chris Forrest