We believe success is driven by co-creation. We work with clients to help understand people’s experiences to make quicker and smarter marketing and trade investments.

Measuring Influence, Gauging Reactions - Communication Director, Jan 2013

Proving that corporate communications are having an effect is vital for any organisation.  But in the context of political campaigns and a general election, it becomes even more important. 

During the 2010 British General Election, MESH and Cranfield School of Management pioneered Real-time Experience Tracking (RET) as a way of measuring the influence of communications in real-time.

Our research highlighted which communications channels were performing well and which could have been optimised to improve the campaign’s effectiveness.  We were also able to detect when PR issues were having an effect, and how much more or less likely a change of party allegiance was, based on specific campaign experiences.

Download Fiona Blades' and Paul Baine's article published in Communication Director, January 2013.

 

I think we have the most exciting methodology of the future.
Chris Forrest

Measuring Influence, Gauging Reactions - Communication Director, Jan 2013

Proving that corporate communications are having an effect is vital for any organisation.  But in the context of political campaigns and a general election, it becomes even more important. 

During the 2010 British General Election, MESH and Cranfield School of Management pioneered Real-time Experience Tracking (RET) as a way of measuring the influence of communications in real-time.

Our research highlighted which communications channels were performing well and which could have been optimised to improve the campaign’s effectiveness.  We were also able to detect when PR issues were having an effect, and how much more or less likely a change of party allegiance was, based on specific campaign experiences.

Download Fiona Blades' and Paul Baine's article published in Communication Director, January 2013.