Our research tools are designed to provide unique insight into experiences.  Our analytic capabilities enable us to pinpoint which experiences drive which perceptions and behaviours.

Behavioural

Customer Networks
MESH has invested in new technology, developed by Beverly Clarke from Relational Economics, to offer clients an exciting new approach to understanding experiences. Customer Network Research reveals broader and deeper human insights into why people choose to experience your brand. The brand and category choices we make are always influenced by our friends, family and colleagues and the relational experiences that we share with them.  

This psychological approach is based on techniques from family psychotherapy and is enabling MESH to go beyond the constraints of traditional qualitative approaches and the conventional moderator/participant relationship  to explore these influences.  For example, when trying to understand alcohol and a person’s experience with the category, we would explore their network; by speaking with parents, friends and colleagues about familial drinking experiences and social drinking occasions and how these drive category behaviour and brand choices.

 

© Relational Economics asserts copyright for its Customer Network Research and consultancy process.

Behavioural

Customer Networks
MESH has invested in new technology, developed by Beverly Clarke from Relational Economics, to offer clients an exciting new approach to understanding experiences. Customer Network Research reveals broader and deeper human insights into why people choose to experience your brand. The brand and category choices we make are always influenced by our friends, family and colleagues and the relational experiences that we share with them.  

This psychological approach is based on techniques from family psychotherapy and is enabling MESH to go beyond the constraints of traditional qualitative approaches and the conventional moderator/participant relationship  to explore these influences.  For example, when trying to understand alcohol and a person’s experience with the category, we would explore their network; by speaking with parents, friends and colleagues about familial drinking experiences and social drinking occasions and how these drive category behaviour and brand choices.

 

© Relational Economics asserts copyright for its Customer Network Research and consultancy process.

Emotions are transient and rapidly changing.
Dr Andy Wells